Mission and Vision


The School of Business of which Sports Management is an important vertical, advances the reputation and mission of the Sister Nivedita University by 1) Making an impact on research in Sports management, on the teaching of the Subjects associated with Sports management, and the practice of Sports management by creating and sharing new knowledge, 2) Preparing students for a rapidly changing business environment by providing high quality educational programs, and 3) Supporting organizations within India and external constituencies through outreach activities. In fulfilling this mission, the School of Business will follow these principles:

  • We are committed to a diversity of backgrounds, interests and perspectives in the people we employ, the students we enroll, and the programmes we offer, including Sports management.
  • We will provide an exceptional education and develop men and women of high integrity to be leaders in the field Of Sports management.
  • We value the importance of the interdisciplinary nature of business and create programmatic offerings accordingly.
  • We will build core areas of research strength and respond to new and burgeoning area of Sports Management with our research focus and program development.
  • We will prepare our students for the markets through job placement support services and strong connections with corporate partners.and various Sports bodies in the Public and Private Sectors in India and abroad.


Our vision is to be one of the top 50 Sports Management business schools in the world by providing an educational and research environment that emphasizes ethical and innovative action to solve our most challenging business problems in the post Covid Sporting environment.

To advance and embody SNU”s aspiration to assume its place among the upper echelon of national universities, the Sports Management Department in the School of Business will play a critical role by:

  • Increasing levels of published research and scholarship in Sports Management and building interdisciplinary research teams.
  • Creating and growing the revenue generating potential of research centers and interdisciplinary research programs.
  • Growing and further developing our graduate and Post Graduate programmes in Sports management and expanding their national and international reach.
  • Developing an innovative approach to Sports education via regular curricular changes and the optimal preparation of our students to make significant contributions in the marketplace and to society as a whole.
  • Prioritizing faculty position allocations with a focus on Spots Management where we can excel and become a national power.
  • Strengthening Corporate and alumni fundraising efforts in course of time, to focus on the improvement of our infrastructure and operations, and increasing the participation of our alumni.
  • Developing a centralized and systematic approach to communicate the values, goals, and success stories to both internal and external stakeholders.


Experiential learning is at the core of our MBA and BBA Sport Management education philosophy. In most of our classes, the theory that applies to each discipline is supplemented by real-world projects providing students the ability to work in teams to solve "real world" challenges.

Students will gain expertise in sport-related disciplines ranging from marketing, law and finance ... to applied sport market research and analytics. Our program also offers a unique Professional Development Seminar in which industry practitioners enlighten students on a broad range of career advice and opportunity.

Here’s a sample of our required sport management courses:

  • Sport Marketing
  • Sport Finance and Business
  • Sport and the Law
  • Sport Organizational Behavior and Development
  • Applied Sport Market Research


Here’s a sample of elective courses:

  • Sport Analytics
  • Sport Promotion & Sales
  • Sport Event Management
  • Sport Communications
  • College Athletics
  • Labor Relations in Professional Sports

CoursesYearsSemesterEligibility CriteriaMarks Required
BBA in Sports Management3610+2 (Passed or Appeared)55%
MBA in Sports Management24Passed/Appeared Graduation55% + GMAT/CAT/JEMAT/MAT Score
Prof. Shankha Subhra Dey

Assistant Professor - Department of Sports Management

B.Tech (ECE) from BIT (Kolkata),PGDITM (Operation System) from AIMS (Bangalore) and PGDSM ( Sports Management) from IISWBM (Kolkata)


Prof. Shankha Subhra Dey has completed his B.Tech (ECE) from BIT (Kolkata).
He also has done his PGDITM from AIMS (Bangalore) with specialization in Operation Systems under A.I.M.A.
He has completed his PGDSM ( Sports Management) from IISWBM (Kolkata) under Calcutta University and ranked 2nd.
He worked as assistant manager Logistics in Vibgyor Net Connections Pvt Ltd ( Bangalore) for around 5 years and as Logistics Manager in Orchid Networks India Pvt Ltd.(Bangalore) for around a year.
Apart from that 2 years he worked with TENVIC Sports Education Pvt Ltd as Assistant Procurement and Logistics Manager at Bangalore HQ and Assistant Operation Manager in Weightlifting HPC, Bhubaneswar, Odisha.
At present he is Assistant Professor in the Sports management department in Sister Nivedita University, Kolkata.
His other areas of interest are painting, reading books (ancient and medieval literature), learning different ethnic cultures, fitness programs, heavy weight bodybuilding and social services.

Mr. Sandipan Banerjee

Guest Faculty - Department of Sports Management

PG Diploma in Sports Management from IISWBM, PG Diploma in Mass Communication from Jadavpur University


Cricket Journalist with experience stretching across a decade. Worked for various renowned Indian and foreign media entities and experience of covering big-ticket events like ICC Cricket World Cup, Indian Premier League, ICC Champions’ Trophy, ICC World T20 etc.

Mr. Suvajit Mustafi

Guest Faculty - Department of Sports Management

PhD (pursuing) in Mass Communication from St Xavier’s University, MA in Journalism and Mass Communication from SMU


Mr. Suvajit Mustafi is currently pursuing his PhD in Mass Communication from St Xavier’s University in Kolkata. He is an industry professional with over a decade-long experience, serving in critical positions in reputed organisations like the Times of India Group, APN Print (New Zealand), Zee Entertainment Enterprises, Hinduja Group, Professional Management Group, TMRC Impact (China), Sportskeeda, Sakal Media Group, etc. A communication professional and a writer, he is a reputed columnist, analyst and sports marketer who has been a part of several prestigious events and ventures.
He is the author of two published books (Modern Ninjas: A Tale from Medieval Japan and Abrupt: Volume One), and his other areas of interest include fiction writing, graphic designing, screenwriting and exploring cultures through travelling.

Currently there is no Notice
CoursesFee During Admission (Including 1st Semester Fee / 1st installment for annual scheme)Fee 2nd semester / 2nd installment onwardsProgram Fees Total
BBA in Sports Management9400058000384000
MBA in Sports Management156000120000516000


SNU SchoolDepartmentCourseCurriculum Structure & Syllabus
School of Business DEPARTMENT OF SPORTS MANAGEMENTBBA in Sports ManagementClick To View
School of Business DEPARTMENT OF SPORTS MANAGEMENTMBA in Sports ManagementClick To View

School of Business


Q:- What are the programs offered by the department of Sport Management?

Ans:- BBA Sport Management – 3 years
MBA Sport Management – 2 years

Q:- Has SNU collaborated/partnered with any major sporting organisations?

Ans:- SNU has recently signed a major deal with IFA (Indian Football Association) and there will be increasing opportunities for students enrolled in sport management programs. They will be able to work closely with well established clubs and in the process – gain work experience.
The sport management department at SNU is also in touch with a number of other high profile sporting organisations and further announcements will be made soon.