Mission and Vision

MISSION

The School of Business of which Sports Management is an important vertical, advances the reputation and mission of the Sister Nivedita University by 1) Making an impact on research in Sports management, on the teaching of the Subjects associated with Sports management, and the practice of Sports management by creating and sharing new knowledge, 2) Preparing students for a rapidly changing business environment by providing high quality educational programs, and 3) Supporting organizations within India and external constituencies through outreach activities. In fulfilling this mission, the School of Business will follow these principles:

• We are committed to a diversity of backgrounds, interests and perspectives in the people we employ, the students we enroll, and the programmes we offer, including Sports management.
• We will provide an exceptional education and develop men and women of high integrity to be leaders in the field Of Sports management.
• We value the importance of the interdisciplinary nature of business and create programmatic offerings accordingly.
• We will build core areas of research strength and respond to new and burgeoning area of Sports Management with our research focus and program development.
• We will prepare our students for the markets through job placement support services and strong connections with corporate partners.and various Sports bodies in the Public and Private Sectors in India and abroad.

VISION
Our vision is to be one of the top 50 Sports Management business schools in the world by providing an educational and research environment that emphasizes ethical and innovative action to solve our most challenging business problems in the post Covid Sporting environment.

GOALS
To advance and embody SNU”s aspiration to assume its place among the upper echelon of national universities, the Sports Management Department in the School of Business will play a critical role by:

• Increasing levels of published research and scholarship in Sports Management and building interdisciplinary research teams.
• Creating and growing the revenue generating potential of research centers and interdisciplinary research programs.
• Growing and further developing our graduate and Post Graduate programmes in Sports management and expanding their national and international reach.
• Developing an innovative approach to Sports education via regular curricular changes and the optimal preparation of our students to make significant contributions in the marketplace and to society as a whole.
• Prioritizing faculty position allocations with a focus on Spots Management where we can excel and become a national power.
• Strengthening Corporate and alumni fundraising efforts in course of time, to focus on the improvement of our infrastructure and operations, and increasing the participation of our alumni.
• Developing a centralized and systematic approach to communicate the values, goals, and success stories to both internal and external stakeholders.

ACADEMICS
Experiential learning is at the core of our MBA and BBA Sport Management education philosophy. In most of our classes, the theory that applies to each discipline is supplemented by real-world projects providing students the ability to work in teams to solve "real world" challenges.

Students will gain expertise in sport-related disciplines ranging from marketing, law and finance ... to applied sport market research and analytics. Our program also offers a unique Professional Development Seminar in which industry practitioners enlighten students on a broad range of career advice and opportunity.

COURSEWORK
Here’s a sample of our required sport management courses:

• Sport Marketing
• Sport Finance and Business
• Sport and the Law
• Sport Organizational Behavior and Development
• Applied Sport Market Research

Here’s a sample of elective courses:

• Sport Analytics
• Sport Promotion & Sales
• Sport Event Management
• Sport Communications
• College Athletics
• Labor Relations in Professional Sports